
On January 1, 2027, a new federal tax credit takes effect that could change how some education products and services get paid for. Created under the 2025 federal tax law commonly known as the One Big Beautiful Bill Act, the Federal Scholarship Tax Credit allows individual taxpayers to claim a credit of up to $1,700 for qualifying cash contributions to Scholarship Granting Organizations, or SGOs. SGOs then provide scholarships to eligible students for qualifying elementary and secondary education expenses.
Much of the public conversation has focused on private school choice. For EdTech companies, the more useful question is a different one: who actually controls the spending?
The money does not flow to schools or districts the way Title I or state aid does. It moves from individual donors to SGOs to families, and families then use scholarships for approved expenses. Because the credit is funded by donations rather than appropriated, no one yet knows how much money will flow. That will depend on how many taxpayers give and how many SGOs are approved.
States must opt in and submit their qualifying SGOs to the IRS before donations in that state count. As of September 14, 2026, 30 states had made that election, which means 2027 will look different from one state to the next.
Companies that sell primarily to districts through superintendents, curriculum leaders and procurement offices may see little change in their core market in 2027. Their buyers and budgets are the same.
The picture is different for organizations closer to families: tutoring providers, supplemental education companies, and products or services that parents purchase directly or that SGOs approve for reimbursement. Depending on final IRS guidance and state rules, these companies may find a new funding source and a new kind of customer, one that includes parents and the SGOs that administer scholarships.
Selling to families and SGOs is not the same job as selling to districts. A company that wants to compete in this space may need consumer marketing expertise, partnership builders who can work with SGOs and provider networks, and people who understand each participating state's rules. Veteran district sellers still matter for the core business, but this is a case where the skills a company needs may be different from the ones it already has.
Implementation is still developing, and the IRS has indicated more guidance is coming. Between now and the start of 2027, EdTech leaders should watch which additional states opt in, which SGOs are approved in the states that matter to them, and which products and services are ultimately eligible.
The right response will differ for every company. For some, the answer is to keep focusing on districts. For others, it may be time to ask whether the team has the people to compete in a different kind of market.
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